Vivo pips Samsung to be top smartphone brand in India: IDC
The India smartphone market shipped 64 million devices in the first half of 2023, a 10 percent decrease from the previous year.
Surpassing tech giant Samsung, smartphone brand Vivo has become the leading smartphone maker in India during the second quarter of 2023, as per the market research firm International Data Corporation (IDC). Let us check out the details.
Vivo surpasses Samsung to grab the top spot
- During the second quarter, Vivo expanded its market share to 16 percent, up from 14.5 percent in the corresponding quarter last year, allowing it to claim the top spot. Its shipments grew by 7.4 percent during this period.
- Samsung, in the second position, experienced a decline in market share from 16.3 percent in the second quarter of 2022 to 15.7 percent in the second quarter of 2023.
- Realme ranked third and saw a significant drop in shipments by 29.8 percent YoY, reducing its market share from 17.5 percent to 12.6 percent.
- OPPO secured the fourth position with a 7.4 percent decline in shipments and held a market share of 11 percent.
- Xiaomi experienced the highest shipment decline, with a drop of 39.4 percent. This decrease reduced its market share from 17.6 percent in the second quarter of 2022 to 11 percent in the second quarter of 2023.
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Indian smartphone shipments declined
As per the market research firm, the Indian smartphone market shipped 64 million devices in the first half of 2023, a 10 percent decrease from the previous year. The market rose by 10 percent in the second quarter, with 34 million devices shipped, compared to the previous quarter, but declined by 3 percent compared to the same quarter last year.
Shipments to the online channel decreased by 15 percent compared to the previous year, while the offline channel experienced growth of 11 percent, resulting in a 54 percent share. The decline was particularly noticeable for online-focused brands like Xiaomi and Realme, contributing to the overall drop.