Top 6 laptop brands in the world (Q1 2024)

Purchasing a laptop is a significant investment since laptops are expensive products that you use for many years for various aspects of your digital life, learning, and work. Therefore, when buying a laptop, it is essential to choose a trustworthy brand. This trust is built on various factors that we will discuss here. Additionally, to make your purchase decision even easier, we have shortlisted the top laptop brands in the world in 2024 based on their market share and shipments in the first quarter of this year (source: IDC). While we are at it, let’s also explore the popular laptops from each of these brands and the new technologies and features they offer.

Note: The data is for Traditional PC Shipments which include desktops, laptops, and workstations. The data is thus representative of laptops.

Lenovo

• Shipments | Market Share: Lenovo has raked in 13.7 million shipments and 23 percent market share in 1Q24. Year-over-year, it has pulled off a 7.8 percent growth. 
• Popular Lenovo laptops: Lenovo V15, Lenovo ThinkBook 15 G5, Lenovo IdeaPad Slim 3, Lenovo IdeaPad Gaming 3, Lenovo LOQ

• New features/technologies: AI PCs, Lenovo ThinkBook Transparent Display Laptop Concept, Smart Connect, Lenovo View, latest processors.

HP

• Shipments | Market Share: HP has had 12 million shipments and a 20.1 percent market share in 1Q24. It has managed only a 0.2 percent YoY growth.
• Popular HP laptops: HP 15s, HP 255 G9, HP 15, HP Pavilion 14, HP Chromebook x360 14a

• New features/technologies:  AI PCs, protection against quantum hacks, AI creation centre, new Ombibook and Elitebook branding 

Dell

• Shipments | Market Share: Dell has 9.3 million shipments and a 15.5 percent market share in 1Q24. The company hasn’t done well which is apparent in a 2.2 percent YoY decline in growth. 
• Popular Dell laptops: Dell 14, Dell G15, Inspiron 3505, Inspiron 15 3520, Inspiron 5430

• New features/technologies: AI PCs, latest processors, new 14-inch and 16-inch XPS models with larger batteries and new minimalist design language. There’s also a more compact Alienware M16 R2, and above it, there’s the 16-inch Alienware X16 R2.

Apple

• Shipments | Market Share: Apple has got 4.8 million shipments and an 8.1 percent market share in 1Q24. Apple has garnered a 14.6 percent YoY growth. 
• Popular Apple laptops: Apple MacBook Air 13 M3 (2024), MacBook Air 13.6 M2 (2022), MacBook Pro 14-inch M3 (2023), MacBook Air M1 (2020)

• New features/technologies: macOS Sonoma, M3, M3 Pro, and M3 Max processors for MacBook Pro, 15-inch MacBook Air, built-in support for AI

Acer

• Shipments | Market Share: Acer has had 3.7 million shipments and a 6.2 percent market share in 1Q24. Compared to 1Q23, it has gained 9.2 percent market share. 
• Popular Acer laptops: Acer Aspire Lite, Acer Nitro V, Acer Swift Go 14 OLED, Acer Predator Neo, Acer Aspire 7, Acer Aspire 3 

• New features/technologies: AI PCs, latest processors, Stereoscopic 3D effect

ASUS

• Shipments | Market Share: ASUS has 3.6 million shipments and a 6.1 percent market share in 1Q24. Compared to 1Q23, it has lost by 4.5 percent. 
• Popular ASUS laptops: ASUS Vivobook 15, ASUS Vivobook S14 OLED, ASUS Vivobook Go 15 OLED, ASUS Zenbook 14X OLED, ASUS TUF F17

• New features/technologies: AI PCs, latest processors, Lumina OLED screens in some models

FAQ

What are the factors that make a reliable laptop brand?

A reliable laptop brand should have good customer support and aftersales service, and offer a long lifespan in terms of performance, software updates and battery endurance. When you try to resell it, you should get good trade-in value too.