OPPO Find X series confirmed to return to global markets, Reno 12 series will launch globally this month
OPPO Find X series will be returning to global markets this year.
Highlights
- OPPO announced that its Find X series will return to global markets after a brief gap.
- The last OPPO Find phone to be made available globally was the OPPO Find X5.
- OPPO confirmed the Reno 12 series will debut globally later this month.
At the London AI Strategy Media Briefing conference, OPPO confirmed that its most premium Find X series flagships will be returning to global markets. Not just that, the company also clarified that the Reno 12 series will launch globally later this month. At the same stage, OPPO also announced that it will bring Generative AI features to its smartphones by the end of 2024.
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OPPO Find X series global market comeback
OPPO Find X series
- OPPO announced that its Find X series will return to global markets after a brief gap.
- The last OPPO Find phone to be made available globally was the OPPO Find X5, which had the Find X5 Pro as well.
- For those unaware, OPPO launched the Find X7 and Find X7 Ultra earlier this year and features dual periscope cameras. However, these were only exclusive to the China market.
- OPPO may be debuting these phones in global markets, probably this year and there could be a special Find X7 Ultra Satellite edition.
OPPO Reno 12 series
- On the other hand, the OPPO Reno 12 series will debut globally later this month. To that extent, the company showed a teaser image on the stage.
- Reno 12 lineup launched in China a few weeks back and there are chances the hardware could be the same.
OPPO Generative AI
At the same stage, OPPO also announced it will integrate AI into its smartphones by the end of 2024 across various price segments. To this extent, the company also teamed up with giants like Microsoft, Google, and MediaTek for generative AI or GenAI features.
The brand says that it aims to bring advanced AI capabilities to improve user experiences in image processing, smart charging, and natural language processing. OPPO has filed over 5,399 AI patents globally, including 3,796 patents in image processing.
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OPPO established an AI Centre in Shenzhen in February 2024 and this helped the company to centralise resources and support the development of AI features like image processing, computer vision, speech technology, machine learning, natural language, and computer vision. The company clarified that it will not use user data used for training AI models and has robust security and privacy measures in place.
OPPO flagship phones will be equipped with Google Gemini LLMs, including an AI Toolbox with an AI Writer and an AI Recording Summary. OPPO aims to improve voice and text conversion through Microsoft's Fast Transcription and Neural TTS technologies. The collaboration with MediaTek is for chipsets with dedicated AI processing units (NPUs) and accelerators.
IDC report says that flagships with dedicated AI features in the sub $1,000 segment will grow over 250 percent in 2024 and the total shipment will be around 35 million units.