OPPO aims to be a leading player in this next platform shift driven by AI. OPPO’s head of product strategy, Peter Dohyung Lee has shared a roadmap of how the brand plans to integrate AI into its various products. A key action would be to incorporate generative AI (GenAI) features into its phones. Here’s what OPPO is planning with AI.
OPPO AI action plan
In an interview given to Mint, Mr. Lee said over time the company wants all of its phones to have GenAI features. The initial target is to equip 50 million OPPO devices with GenAI by the end of this year.
One of the applications of GenAI would be in the camera and photography department. Mr. Lee says OPPO will “continue to integrate AI in enhancing the imaging experience”.
He also underlined the adoption of the AI Recording Summary feature. More on that later.
These are just two of the 100+ functionalities the company is planning to release this year.
While on the one hand, OPPO aims to democratise AI phone experiences, it is also investing heavily in its AI centre for research and generating innovative concepts like in-house language models (since 2020), large vision models and multimodal technology. The company has over 5,000 artificial intelligence patents.
Besides adding features, OPPO AI phones will also be equipped with strong data privacy and security measures.
India on OPPO’s AI roadmap
India is the second-largest market of smartphones in the world and OPPO is the fourth-largest player in terms of sales volume. Also, the Indians (especially the vibrant youth) are very welcoming of new mobile technologies. OPPO understands this and sees India as a major market for its AI plans.
Mr Lee shares the adoption of the AI Recording Summary feature in its Reno 12 series as an example. This feature gives you a summary of call recordings in an easy-to-read format. You can save them somewhere or share them with anyone. The company will be adding more Indian languages to this feature.
It also looks forward to working with Indian AI creators and startups to possibly ideate, develop, assess, and promote new OPPO AI phones and features.
OPPO Reno12 Images
